Each year more than 100,000 Americans participate in Geography Awareness Week (GeoWeek). Established by presidential proclamation more than 25 years ago, this annual public awareness program organized by National Geographic Education Programs (NGEP) encourages citizens young and old to explore the significance of place—including how we affect it and are affected by it. During the third week of November, students, families and community members focus on the importance of geography by: hosting events; using lessons, games, and challenges in the classroom; and, meeting with policymakers and business leaders.