Redlands Business & Society Blog

What’s the future of marketing in 2025? A cluttered marketplace and new technology present tremendous challenge and opportunity. Companies are attempting to top the competition by focusing on consumers. Their growing investment in customer-centric marketing will create vibrant career opportunities for marketers. But only those with a comprehensive skill set will stand out. Read on to explore the trends shaping the future of marketing and how marketers can prepare to thrive.

Two-thirds of consumers surveyed in a 2018 report said they want “personalized recommendations” from retailers. As people press for tailored shopping experiences, the use of location analytics in retail expands. Here’s how location analytics will transform retail as the adoption of this emerging field grows.